outernet london

The Outernet is an immersive entertainment district in Central London where communities can come together to enjoy culture in new ways.

They have a building called the Now Building which broadcasts onto fully panoramic 360-degree LED screens with anamorphic and interactive capabilities as well as pop-up retail opportunities in addition to 4 large exterior digital advertising screens.

Outernet asked OOH Capital to evaluate the OOH screens – both internal and external – in the Now Building and to assess their revenue potential for the next 5-years, including a combination of all the screens and space for an experiential opportunity.

Bauer media group/clear channel

OOH Capital played a pivotal advisory role in Bauer Media's acquisition of Clear Channel Europe-North assets. Leveraging their specialized expertise in the out of home sector, OOH Capital provided strategic insights to Bauer Media throughout the transaction. Their contributions included advising on the integration of Clear Channel's extensive portfolio of 110,000 OOH sites across Europe, assessing market opportunities, and aligning the acquisition with Bauer Media's refocused strategy for digital transformation and enhanced advertising offerings.

By collaborating with Bauer Media and other advisers, OOH Capital helped ensure a seamless transaction that strengthens Bauer Media's position as a leading European media business while expanding its capabilities in the OOH advertising sector.

Plan b/OUTFRONT/New Tradition

Plan B is one of the largest publicly listed OOH media company in Southeast Asia based in Thailand with a market leading inventory of large-scale digital LED advertising screens.

Plan B approached OOH Capital to help them secure advertising assets in Times Square, New York, a seemingly impossible task due to very long-term agreements.

We brokered a unique and groundbreaking deal with both OUTFRONT Media and New Tradition, both leading USA OOH business, providing Plan B with share-of-voice access to the screens on both Times Square Tower 1 and Times Square Tower 2.

ARA/SOMO

Ara Labs Inc. owns and operates the largest US network of digital car top advertising displays with more than 4,000 double-sided car top units (8000 screens). Since 2019, Ara had partnered exclusively with Uber, selling the car tops advertising inventory and provided a minimum annual guarantee (MAG) to Ara.

At the conclusion of the Uber contract Ara was seeking a new advertising partner to fulfill that same role and turned to OOH Capital to facilitate a request for proposal (RFP) process.

Ultimately, Grupo Vallas (GPO) won the contract. A Mexican company with a massive OOH network throughout Latin American, the company had plans to enter the US market. The ARA program was the path to entry. Today, the company operates car top screens as SOMO in New York City with plans to grow the network into major markets throughout the US and Latin America.

city of barcelona

The City of Barcelona executives asked OOH Capital to help them understand more about the dynamics of OOH before they tendered a new street furniture contract. They wanted to maximize value for both the City and its citizens. OOH Capital support included:

– Reviewing their existing contracts

– Providing a market overview with projections of OOH trends

– A view on their product mix

– Ideas for promoting sustainability and optimizing revenue

We gave them a strategy to follow that could lead to a more lucrative future for the City of Barcelona.