What My Trip to Shenzhen Taught Me About Digital Screens
During my recent visit to Shenzhen, China—often called the "Silicon Valley of Hardware"—I had the chance to experience firsthand why this city is the global hub for cutting-edge display technology. Walking through its vast technology districts and visiting top manufacturers like Absen, I saw the future of digital screens in action.
The Pivot
Often changing market conditions, particularly the technological capabilities of the time, serve as the catalyst for a pivot. Although pivots may sometimes be indicative of a business in trouble, they are not a sign of failure. Rather, a pivot could represent a business or industry making a proactive and strategic decision to increase its chances of success.
The Indian OOH Industry’s struggle for a common currency
The Indian Out-of-Home (OOH) industry stands at a critical juncture. Despite contributing only 4% to the total media pie, it remains an important yet underutilized medium. However, its fragmented nature, lack of standard metrics, and resistance to change have prevented it from achieving its full potential.
The Tremendous Promise and Potential of Urban Media Partnerships
Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments.