Mayfair Equity
London
Mayfair Equity Partners is a leading London-based private equity business with a strong pedigree in the OOH media sector.
Brief
OOH Capital was asked to evaluate and appraise Mayfair Equity Partner’s business plan for the acquisition of I Media.
Result
Mayfair Equity Partners acquired I Media in 2025. The firm’s partner, Bertie Aykroyd said, ‘The OOH Capital team provided invaluable insights and guidance through the evaluation and due diligence process. i‑media is one of the UK’s most exciting and innovative DOOH media owners, combining a high‑quality audience with first‑class digital and data capabilities. Thanks to OOH Capital we were able to expand our impressive portfolio with this strategic purchase.”