London Lites - Multiply Media Group
England
OOH Capital advised London Lites, its Founder Sam Dayeh, and the wider management team on the successful sale of the business to Multiply Media Group (MMG). This transaction marked OOH Capital’s first sell-side mandate, representing an important milestone for the firm and reflecting our growing role in advising premium digital out-of-home operators.
Brief
London Lites has built a highly regarded portfolio of high-impact digital assets across London. OOH Capital provided strategic advice throughout the sale process, supporting the shareholder and management team from initial positioning through to negotiation and completion.
Result
Multiply Media Group represents an excellent long-term home for London Lites. The acquisition accelerates Multiply Media Group’s expansion in the UK and strengthens its global DOOH footprint, with more than 65 premium digital assets now operating under BackLite Media UK. The transaction enhances Multiply Media Group’s scale in London and reinforces its ambition to build a global, tech-enabled network of high-impact out-of-home media.
Testimonial
“OOH Capital brought deep sector insight and a clear strategic perspective to the transaction. Their advice and judgement throughout the process were invaluable, and they played a key role in delivering a successful outcome for London Lites.”
Sam Dayeh, Founder, London Lites