City of Barcelona

Spain

The City of Barcelona sought OOH Capital’s expertise to prepare for a new street furniture contract, aiming to maximize value for the city and citizens.

Brief

OOH Capital delivered a detailed report covering:

  • Review of existing contracts
  • Market overview & OOH trends
  • Product evaluation
  • Sustainability & revenue optimization

Result

Developed a strategy to help Barcelona achieve greater long-term value from its OOH assets.