Outernet

London

The Outernet, an immersive entertainment district in Central London, featuring the Now Building with 360° LED screens, interactive displays, pop-up retail, and 4 large exterior OOH screens.

Brief

We were asked to evaluate the Now Building’s OOH assets and assess
5-year revenue potential, combining all screens and experiential spaces.

Result

  • Business plan & product offers
  • Comparable assets (local & global)
  • Audience demographics & reach
  • Historic & current ad revenues
  • Future revenue potential
  • Pros & cons of outsourcing ad sales to partners