OOH Capital brokered a groundbreaking deal with OUTFRONT Media and New Tradition, giving Plan B share-of-voice access to Times Square Tower 1 and Tower 2 screens. Plan B CEO Palin Lojanagosin commented, “Our objective was to secure access to prime digital OOH inventory in Times Square for our existing Asian clients. OOH Capital was able to deliver the expected results through their unique local relationships and industry knowledge.”